Guides

Guides for people who work on pricing

Long, specific, and written to be checked rather than skimmed. Every guide contains a framework, a worked calculation or a procedure you can take away and use, and none of them is a 600-word restatement of the question.

Pricing

Dynamic pricing, and when it is actually a good idea
Dynamic pricing is the practice of changing prices automatically in response to defined inputs such as competitor moves, stock cover, demand and margin, rather than on a manual review cycle. Dynamic pricing suits categories where prices already move often and are easy to compare, and damages trust in categories where shoppers expect a stable, posted price.

Buying

How to choose price monitoring software without a bad year
Choosing price monitoring software comes down to six things that are hard to reverse: match accuracy on your own catalog, coverage of the competitors you actually care about, refresh frequency, visible data reliability, evidence quality if you enforce MAP, and total cost at your real scale. Score them with weights before any demo.

MAP

How to monitor MAP violations, step by step
Monitoring MAP violations means checking every listing that advertises your products against the minimum advertised price in force for that SKU, on a fixed schedule, and capturing the offending page as evidence the moment a listing falls below the floor. The procedure runs in ten steps, from defining the authorized seller list to verifying the cure.

Metrics

The price index formula, and how to read price position
A price index expresses one price as a percentage of a reference price, where 100 means exactly at the reference. The price index formula is your price divided by the reference price, multiplied by 100. The reference is usually the average of in-stock competitor offers for the same matched product, and the weighting changes the answer.

Fundamentals

What is price intelligence, and how do teams use it?
Price intelligence is the practice of turning observed market prices into decisions: collecting competitor prices, stock and promotions, matching them to the right products, validating the data, and reporting the position that results. Price intelligence covers collection, matching, validation and measurement, and stops short of setting prices, which is repricing.

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Guides for people who work on pricing

Pricing

Dynamic pricing, and when it is actually a good idea

Buying

How to choose price monitoring software without a bad year

MAP

How to monitor MAP violations, step by step

Metrics

The price index formula, and how to read price position

Fundamentals

What is price intelligence, and how do teams use it?

Start monitoring in the next ten minutes