Guides
Guides for people who work on pricing
Long, specific, and written to be checked rather than skimmed. Every guide contains a framework, a worked calculation or a procedure you can take away and use, and none of them is a 600-word restatement of the question.
Practice
How to monitor competitor prices without drowning in data
Monitoring competitor prices means observing a defined set of rival offers for a defined set of your own products, on a schedule fast enough to catch the changes that matter, with alerts tuned so only actionable moves reach a human. The work is four decisions: which competitors, which SKUs, how often, and what fires an alert.
Product matching, and why it decides whether your price data is real
Product matching is the process of deciding that a competitor listing is the same product as one of yours, so their price can be compared to your price. It runs as a waterfall: exact identifier joins first, then title and attribute comparison, then embeddings for candidate retrieval, then image comparison, with a confidence score on every pair.
Pricing
Dynamic pricing, and when it is actually a good idea
Dynamic pricing is the practice of changing prices automatically in response to defined inputs such as competitor moves, stock cover, demand and margin, rather than on a manual review cycle. Dynamic pricing suits categories where prices already move often and are easy to compare, and damages trust in categories where shoppers expect a stable, posted price.
Thirteen ecommerce pricing strategies, and how each one fails
Ecommerce pricing strategies are the named methods used to set a retail price: cost-plus, keystone, competitive, value-based, penetration, skimming, charm pricing, bundling, loss-leaders, anchoring, tiered volume, subscription and markdown laddering. Most catalogs need several at once, assigned by category, because each method fits a different mix of margin, competition and demand data.
Repricing strategy: ten rules, and how each one fails
A repricing strategy is a named rule that decides a product price from defined inputs: match the lowest competitor, beat the lowest by a set amount, price to the market average, hold MSRP, target a margin, or respond to velocity or stock. Each pattern needs a specific guardrail and each fails in a specific way.
MAP
How to monitor MAP violations, step by step
Monitoring MAP violations means checking every listing that advertises your products against the minimum advertised price in force for that SKU, on a fixed schedule, and capturing the offending page as evidence the moment a listing falls below the floor. The procedure runs in ten steps, from defining the authorized seller list to verifying the cure.
MAP policy template: every section, with example language
A MAP policy template is the reusable structure of a minimum advertised price policy: scope, definitions, the advertised price rule, exceptions, consequences and administration. A workable template states one price list, one escalation ladder that applies to every reseller identically, and no signature line, because a MAP policy is announced rather than agreed.
How to find unauthorized sellers, and cut off their supply
Finding unauthorized sellers means identifying every storefront advertising a brand's products that does not appear on the brand's authorized reseller list, then tracing where that inventory came from. The work runs from storefront analysis and test buys through lot-code matching to closing the leaking account, because removing a listing does not remove the supply behind it.
What is MAP pricing, and what can a MAP policy control?
MAP pricing, or minimum advertised price, is a manufacturer policy setting the lowest price a reseller may advertise a product for. It governs the advertised number, not the price at which the product is finally sold. Brands use MAP to stop resellers competing away the margin that funds stocking, service and support.
Metrics
The price elasticity of demand formula, worked end to end
The price elasticity of demand formula is the percentage change in quantity divided by the percentage change in price. Using midpoint percentages, a move from $199 to $179 that lifts units from 420 to 520 gives an elasticity of about -2.0, meaning demand is elastic: units move proportionally more than price.
The price index formula, and how to read price position
A price index expresses one price as a percentage of a reference price, where 100 means exactly at the reference. The price index formula is your price divided by the reference price, multiplied by 100. The reference is usually the average of in-stock competitor offers for the same matched product, and the weighting changes the answer.
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